LOCATION

EQR is located in Lasso, Ecuador at the foothills of the Cotopaxi Volcano.

Our 8 farms are located at an altitude of almost 10,000 ft and with a total extension of 140 acres.
The weather and height, have been the perfect conditions to grow outstanding roses with the brightest colors and great head sizes.

OUR FARM

At EQR, we have been solely dedicated to the production and export of the finest fresh cut roses since 1994. Our main purpose is to produce and sell the best flowers available in the market under a strict and permanent control of every process maintaining quality every day throughout the year.

our product

We are able to offer our customers over 160 varieties of roses, 22 varieties of Spray Roses and White Calla Lilies. The length of our roses could go from 40cm to 150cm.

Furthermore, we are constantly innovating in order to create something unique for you. Check our EQR Creations section to find out more about our novelty products.

OUR MISSION

We are an innovative company that grows and sells high-quality flowers for a worldwide market.
We are inspired to produce flowers that arrive in perfect conditions and on time, fulfilling all the international and legal requirements, protecting the environment, and always committed to the well being of our employees as well as the entire community.

OUR PEOPLE.

OUR FAMILY.

OUR PEOPLE

EQR employs over 900 families of which we always safeguard and foster the well-being of every single one of their members. We like to  make sure they are working in a safe and nurturing environment. 
Our farm offers two full-time doctors and nurses, 5 dining areas where three meals are provided. Furthermore, as company policy, we supply our collaborators with a full set of uniforms.

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OUR COMMUNITY.

EQR GOOD NEIGHBOR.

EQR GOOD NEIGHBOR

At EQR caring for our people is at the core of what we do.


There is nothing more rewarding than giving back and making a positive difference in the lives of the beautiful community of Tanicuchi that has opened its arms to us for over 24 years.

We are commited and driven to constantly generate new social projects to safeguard the welfare of our entire community.

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OUR PRACTICES.

ENVIRONMENTALLYY CONSCIOUS.

CONSCIOUS PRACTICES

Every process has been updated throughout the years to foster our natural resource conservation. 

We have improven all our practices starting at preparing the soil, to finish in the packing of our roses to be fully sustainable. 

All of the products and chemicals used throughout the process, are eco-friendly to safeguard the biodiversity in the surrounding areas of our farm. 

OUR CERTIFICATIONS

Our certifications guarantee the commitment EQR has with our collaborators and the environment, granting our roses with the highest production standards.

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FlorEcuador certification increases the competitiveness of the product in the international market by providing added value that represents compliance with social and environmental standards.

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The BASC certification raises physical safety standards to ensure a safe trade preventing the company from being involved in illegal activities.

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Rainforest Alliance ensures high standards of the Sustainable Agriculture Network for the production of flowers, by promoting the ideals of conservation and social well being, basic to sustainable development.